The largest single-source sample of Cross Media households – over 100,000.
Enabling advertisers and networks to understand and optimize impact across TV and Digital.
TV Targeting: Measurably Better
All ratings are not created equal
We add the missing element to the traditional TV buying and selling system — actual consumer purchasing behavior — to produce actionable insights that enable you to unleash the untapped power lying within the ad campaign.
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Product Demo
TRA Purchaser Rating Points®have been proven to improve ROI
Quotable Quotes from the Industry Confab
“Deliver impressions and elicit expressions to get conversations that lead to TRANSACTIONS.”
Joe Tripodi, EVP, Chief Marketing and Commercial Officer - The Coca-Cola Company
Quotable Quotes from the Industry Confab
“We want to increase reach, frequency and the effectiveness of our advertising impressions to CONSUMERS.”
TRA’s breakthrough innovation in media ROI measurement enables clients from a range of industries to identify and increase the real payoff from their marketing dollars.
