TRA Cross Media Measurment

Introducing
TRA Cross Media Measurement

The largest single-source sample of
Cross Media households – over 100,000.

Enabling advertisers and networks to understand and optimize impact across TV and Digital.

TV Targeting: Measurably Better

All ratings are not created equal

We add the missing element to the traditional TV buying and selling system — actual consumer purchasing behavior — to produce actionable insights that enable you to unleash the untapped power lying within the ad campaign.

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Product Demo

TRA Purchaser Rating Points®have been proven to improve ROI

Quotable Quotes from the Industry Confab

“Deliver impressions and elicit expressions to get conversations that lead to TRANSACTIONS.”

Joe Tripodi, EVP, Chief Marketing and Commercial Officer - The Coca-Cola Company

Quotable Quotes from the Industry Confab

“We want to increase reach, frequency and the effectiveness of our advertising impressions to CONSUMERS.”

Bob MacDonald, CEO - Procter & Gamble

Insights & Media

The latest news, press releases, media coverage and insights from our daily blog, as well as from our leadership team.

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Whom We Serve

TRA’s breakthrough innovation in media ROI measurement enables clients from a range of industries to identify and increase the real payoff from their marketing dollars.

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Data & Software

TRA takes targeting beyond demographics by matching the ads that consumers receive with the products they buy.

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