Success Stories: Auto
TRA matches household automotive registration data from Experian Automotive's North American Vehicle Database (NVDB), and then loads that information into Media TRAnalytics® TV Auto Ratings creating the industry's only household-level single-source solution to plan, buy, sell and evaluate automotive television advertising.
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Advertiser case study
Learn the best place and time to reach specific automotive brands
By redefining the media buying target based on brand – or category-specific registration data, TRA allows auto manufacturers to compare HH or demo ratings to “purchaser” ratings. Media TRAnalytics® also has an optimizer feature that can identify highly rated or high indexing program for a specific brand.
Three studies of target index analysis comparing an actual brand campaign to an optimized schedule are demonstrated below.