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TRA’s leaders regularly share our unique perspective and insights with our colleagues in the media industry through blogs. Check out our co-founders’ points of view below.

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05-16-2012Naturally Occurring Data
01-30-2012Playing To Win
01-09-2012Winning Elections On TV
12-19-2011Looking Back, Forging Ahead
12-05-2011Ted Forstmann & Television
11-21-2011Innovation Beyond Borders
11-07-2011Small Screen, Big Picture: Postcard from Israel
10-18-2011Extreme Sport: TV Entrepreneurship
10-12-2011A.C. Nielsen (RIP), Shiny New Objects And The Elephant
09-26-2011The Pie Shrinks, But TV Hangs On Strong
09-19-2011Football, TV & The Ad-Edit Ratio
09-12-2011The Power Of TV In The Dark
08-30-2011TV’s No-Freeloader Manifesto
08-22-2011Game Changer: What Google + Motorola Means for TV
08-15-2011Why S&P Doesn’t Do TV Ratings
08-08-2011Game Changer: Let’s Play ’Moneyball’
08-01-2011Collision Avoidance For TV Media Buyers
07-25-2011Why Television?
07-18-2011Pausing to Reflect
07-11-2011Lorenzo Charles: R.I.P.
06-27-2011Got Data? Find The $tories
06-20-2011What NYC’s High Line Tells Us About Time-Shifting
06-13-2011Partnership in a Connected Media World: Four Core Values
06-06-2011Finding The Right Audience — And The Right Votes
05-23-2011Coaching, Courage & TV Advertising
05-16-2011Change 101: Putting a Dent in the Universe
05-09-2011Rethinking The Television Household: A Call To Action
05-02-2011How Our World Is Flat
04-26-2011The Limits Of POOR Points
04-18-2011TV’s Weekend At Bernie’s
04-12-2011Data & Marketing: The Virtuous Circle
04-04-2011Four Lessons For TV From The 2011 Final Four
03-28-2011TV Advertising’s Tipping Point
03-21-2011Finding And Mining Media Data In The Middle
03-14-2011Eric Clapton & the Montgomery Tech Conference
03-07-2011Do Like Dolan: Focus On ROI To Take Team To Next Level
02-28-2011Technology, TV & Time
02-21-2011Privacy By Design: Best Practices For A TV Industry In Transition
02-14-2011Premium Content, Best Measurement Metric: Just Follow the Money
02-07-2011Postcard From London
01-31-2011Obama & The Entrepreneur’s Creed
01-24-2011Got Ideas? Feel Like Innovating? TV Needs You
01-17-2011Nielsen IPO: A Must-See For Those In TV
01-10-2011CES Report: Euphoria Ruled, but How Will Advertisers Know Which TV Platform Delivers the Best ROI?
01-03-2011Goodbye Empty Black Box, Hello Smart TV
11-25-2009In Terms of ROI: What Do We Know About Today’s TV Ratings Currency?
11-19-2009In Terms of ROI: Why Looking At Just Age Doesn’t Work
11-04-2009In Terms of ROI: Another Episode of RAD MEN: “Not All Rating Points Are Created Equal”
10-28-2009In Terms of ROI: Getting Excited about the Media Research Priorities
10-22-2009In Terms of ROI: How Are We To Judge Research?
10-14-2009In Terms of ROI: Scene From A Future Movie
10-07-2009In Terms Of ROI: What Is The Optimal Strategy for New Breakthrough Ideas?
09-30-2009In Terms of ROI: Forgiveness as an ROI Strategy
09-23-2009In Terms Of ROI: Sex/Age Targeting Has Hurt Certain Networks
09-16-2009In Terms Of ROI: What Do We Know About Continuity Vs. Flighting?
09-09-2009Does Good Creative Really Matter? Yes, “More Than Anything Else”
09-02-2009Ratings vs. ROI: How Would I Use TRA?
08-26-2009“Whom Should I Be Targeting?”: Revisiting an Important Question
08-12-2009Cutting to the Chase on Set Top Box Data
07-22-2009The Metrics of Fast-Look ROI Measures
07-08-2009How Much Frequency Is Enough?
07-02-2009What We Have Learned About Maximizing TV ROI
06-24-2009ROI is All in the Execution, Not Just in the Allocation
06-15-2009Predicting ROI before it happens
06-03-2009Story Is the Form of Life – Every Brand Needs a Story
05-19-2009But Whom Should I Target?
05-13-2009Getting Halfway To Addressable Commercials before Deploying Addressable Technology