It isn’t just about ratings any more…

TRA's TV Blog, powered by TiVo Research and Analytics, delivers interesting short stories on TV viewing told through the lens of big data. TRA uses naturally occurring TV Tuning data and actual consumer purchase behaviors to empower buyers and sellers of television advertising to find and reach The Right Audience® . To learn more visit

Sharknado’s Top Moments – Twice Bitten

Sharknado originaly aired on July 11th, on SyFy at 9:00 p.m. EST, and within 3 days of airing the SyFy original doubled the amount of TiVo households that tuned in to catch the sharktastic action. Sharknado was reported as the 5th top tweeted topic the week of July 11th, with over 318,000 tweets. A week later, ScyFy re-airs Sharknado at an earlier time slot and nearly tripled it’s TiVo household ratings. A few top moments spiked in the time-shifted second-by-second data captured by TiVo Research and Analytics, inc. Check out the infographic to see the top moments.

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