True ROI Accountability for Media ®


The Board

Chairman/CEO, Mark Lieberman
Mark Lieberman has been an entrepreneur in the media and technology industry throughout his career. Recently, he has been Managing Director of Hudson...more

John Billock
John K. Billock served as Vice Chairman and Chief Operating Officer of Time Warner Cable from October 2001 to July 2005. Prior to joining Time Warner’s C...more

Pierre Bouvard
Pierre Bouvard serves as Executive Vice President, Cross-Platform Services, for Arbitron, Inc. The Cross-Platform Media Services team is charged with leverag...more

Marcelino Ford-Livene
Marcelino Ford-Livene is the General Manager of Advanced Advertising Development for Intel’s Digital Home Group.  He leads the team charged...more

Todd Juenger
Todd Juenger is Vice President & General Manager, Audience Research and Measurement at TiVo Inc. Todd led the development of TiVo’s Stop||Watch rese...more

Chip Meakem
Chip Meakem, a general partner in Kodiak Ventures, has more than a decade of entrepreneurial and investing experience in the information technology industr...more

Sheila Spence
Sheila Spence is the Senior Vice President, Corporate Development, for WPP Group. She is co-head of the corporate development group in New York, which handle...more

Sita Vasan, Observer
Sita Vasan is Director of Intel Capital, focused on the digital media sector for Intel’s digital home group and is based in New York City.  ...more
Chairman/CEO, Mark Lieberman
Mark Lieberman has been an entrepreneur in the media and technology industry throughout his career. Recently, he has been Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank. Previously, he was Chairman/ CEO of IVT, an e-communications software company from 2000 through 2004, and before that was President of About.com Ventures, and EVP of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly and MultiChannel News magazines. In the mid-1990’s, Mark founded Sarnoff Real Time Corp. (SRTC), a video server company that became DIVA systems, the first commercially viable video on demand provider. He also served in the Bush Administration from 1989 through 1991, as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce. And from 1985 through 1989, he practiced intellectual property law and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit. Mark graduated from the Benjamin N. Cardozo School of Law and from Tufts University with a degree in mechanical engineering. He is now Vice Chairman of UJA’s Entertainment, Media & Communications division and on the board of advisors for the Tufts University Entrepreneur Leadership Program. Mark also played on the U.S. Masters Basketball Team in the 2001 Maccabiah Games in Israel.

John Billock
John K. Billock served as Vice Chairman and Chief Operating Officer of Time Warner Cable from October 2001 to July 2005. Prior to joining Time Warner’s Cable Division, Mr. Billock had been President of the US Network Group at Home Box Office since 1995 and had been with HBO since 1978. While at HBO, Mr. Billock had been involved in various aspects of its operations including its marketing, distribution, and programming operations. Prior to joining HBO, Mr. Billock served for three years as a product manager with Colgate Palmolive Company where he managed marketing and promotion activities for several consumer products. Mr. Billock received a B.A. from Wesleyan University and an M.B.A. from Boston University.

Pierre Bouvard
Pierre Bouvard serves as Executive Vice President, Cross-Platform Services, for Arbitron, Inc. The Cross-Platform Media Services team is charged with leveraging Arbitron’s Portable People Meter (PPM) technology to establish audience measurement for new customer segments. Prior to this, Pierre was the EVP Sales, President Portable People Meter, as well as Vice President and General Manager for Arbitron Radio. Pierre started his career at Arbitron in various sales and management capacities, in the Chicago, San Francisco, New York and Dallas offices. He left Arbitron for a six-year period, when he was Executive Vice President of Coleman Research, one of the premier strategic consulting firms for radio stations. Pierre is co-author of "Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System". Pierre also created Arbitron’s series of media industry studies. A graduate of Northwestern University’s School of Communication, Pierre holds a BS degree in radio, television and film, and is a graduate of the Advanced Management program at The Wharton School. Pierre is Vice Chair of the IRTS, board member of the Library for American Broadcasting (LAB), member of the Paley Center Media Council and serves as a trustee of the Foundation of American Women in Radio and Television (AWRT). Pierre served as board member of Adify Inc.

Todd Juenger
Todd Juenger is Vice President & General Manager, Audience Research and Measurement at TiVo Inc. Todd led the development of TiVo’s Stop||Watch research service, the first set-top-box ratings service to provide program and specific commercial ratings on both a live and timeshifted basis, and continues to bring leadership and innovation to the research industry through initiatives such as Power||Watch (an opt-in panel service) and Stop||Watch Local Markets. Prior to joining TiVo in August 2005, Todd’s career spanned such institutions as Cerberus Capital, Primedia, McKinsey & Company, and Procter & Gamble. Todd holds an MBA with Distinction from Harvard and a B.S., Industrial Management, B.B.A., Quantitative Analysis, and B.B.A. Information Systems from the University of Cincinnati (all summa cum laude).

Chip Meakem
Chip Meakem, a general partner in Kodiak Ventures, has more than a decade of entrepreneurial and investing experience in the information technology industry that includes creating one of the first Web advertising networks in 1996 and leading the early-stage financing for in-game advertising pioneer, Massive Inc., which was acquired by Microsoft. As a General Partner at Kodiak, he focuses on Internet and new media investments, and is on the Board of Directors of Hanger Network; iAmplify; Ideeli; and LiveGamer. He also serves as an observer to the board of directors of portfolio company, Wireless China. Chip joined Kodiak from Draper Fisher Jurvetson Gotham, where he was Managing Director. At DFJ Gotham Chip led investments and served on the boards of the following portfolio companies: ContextWeb; Ingenio (acquired by AT&T); Massive Inc. (acquired by Microsoft); NanoOpto; Pantero (acquired by Progress Software); Practical Engineering; Q-Link Technologies (acquired by Adobe Systems); and Quantiva (acquired by NetScout Systems).

Sita Vasan, Observer
Sita Vasan is Director of Intel Capital, focused on the digital media sector for Intel’s digital home group and is based in New York City.  She has worked in venture capital for 10 years and closed over 60 venture capital investments in digital media, enterprise software, semiconductor, and wireless sectors.  She is board observer on the following co’s:  Pando Networks, Tutor.com, HealthiNation, Tabula Digita and TRA.  Prior to Intel Capital, she had over 10 years of experience in corporate finance and deriviatives – at the International Finance Corp/The World Bank, she headed up the Client Derivative team and worked in project finance for telecom/infrastructure in Latin America, Eastern Europe and India.  She was also the Vice President at Banque Indosuez Paris where she created their derivative sales team, at Bank of Tokyo in London in corporate finance/syndication, and at Orion Royal Bank in New York and London.  She holds an MBA in International Business and Finance from the Wharton School, at the University of Pennsylvania and a B.A. from Bryn Mawr College.

Sheila Spence
Sheila Spence is the Senior Vice President, Corporate Development, for WPP Group. She is co-head of the corporate development group in New York, which handles transactions across North America for WPP, including evaluating, structuring and negotiating acquisitions, joint ventures, minority investments and partnerships. With over $12 billion in revenue, WPP is one of the world’s largest marketing services groups, including leading companies in advertising, media investment management, information, insight & consultancy, public relations & public affairs, branding & identity, healthcare communications, and direct, promotion & relationship marketing. WPP companies include Ogilvy & Mather, Young & Rubicam, Grey Global, GroupM, Hill and Knowlton, Burson-Marsteller and Millward Brown. Prior to joining WPP in November 2006, Sheila was the Senior Vice President, Corporate Development, for PRIMEDIA Inc (NYSE: PRM), a KKR-portfolio company in the business of targeted media and content. At PRIMEDIA, she was head of corporate development, responsible for numerous transactions including EMAP/Petersen USA, Automotive.com, About.com, Seventeen and New York Magazine. Prior to joining PRIMEDIA, Sheila worked in the Investment Banking division of Salomon Brothers (now Citigroup). She holds an MBA from Harvard Business School and an HBA from The University of Western Ontario.

Marcelino Ford-Livene
Marcelino Ford-Livene is the General Manager of Advanced Advertising Development for Intel’s Digital Home Group.  He leads the team charged with developing business strategies and scalable advertising-related technologies for Internet-connected consumer electronics (CE) devices powered by Intel’s CE technology. Before Intel, Marcelino was a senior member of the corporate development group at Gemstar - TV Guide, where he was responsible for identifying, evaluating and negotiating cross-platform partnerships and acquisitions in areas including: CE, cable and online programming, TV and movie metadata, video search, interactive program guides and ad sales.  Prior to this, Marcelino worked at the FCC as Special Counsel for New Media Policy for former Chairman William Kennard, and as a Senior Counsel and Media Analyst during Michael Powell’s tenure as Chairman.  Marcelino currently serves as the secretary to the board of the Academy of Television Arts & Sciences, which is the organization that awards the Primetime Emmy® for outstanding achievement in primetime television.  He is also the division chairman of the interactive media and new technologies division for the American Bar Association’s forum on the entertainment and sports industries.  Marcelino holds JD and MBA degrees from the University of Illinois and has completed Executive MBA leadership training at the Darden School of Business at the University of Virginia.

Privacy Policy.

This Privacy Policy describes how we collect information, what we do with it, and what control over the information you have. We hope to answer all of your questions but if you are unsure of a particular aspect of our data collection or have any other concerns, please contact us at info@traglobal.com.

Information Collection and Use

TRA may collect personal information when (a) you visit the TRA Site, (b) you register with TRA for more information, or (c) you use TRA products or services.

When you visit the TRA Site, TRA may automatically receive and record information on our server logs from your browser, including your IP address, TRA cookie information, and the page you request.

When you request for more information from TRA, we ask for information such as your name, title, email address, and other professional information. Once you request such information, you are not anonymous to us and TRA may collect information from you, including responses to any questions and the date and time.

Information Sharing and Disclosure

TRA does not rent, sell, or share personal information collected by the TRA website, about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:



Third Parties/Links

The TRA site links to other web sites. Please recognize that we cannot control the use or security of your information once you have left our site. If you have any concerns regarding the security or privacy of our affiliates, please review their privacy policies or contact them directly. TRA is not responsible for the privacy practices, data collection, security or content of other websites.

Cookies

TRA may set and access our cookies on your computer. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site's computers and stored on your computer's hard drive.

Security

We use industry-standard SSL (Secure Socket Layer) encryption technology, a secure server, and other physical and procedural safeguards to protect the security of your personal information. When you request access to our password protected section of our Site, you agree to keep your password private.

By using the TRA Site, you consent to the collection and use of your information as we have outlined in this Privacy Policy and our Terms of Use. If you do not agree to this Privacy Policy or the Terms of Use, you may not use the TRA Site. We may change our policies at any time and without prior notice. If we decide to change this Privacy Policy, we will post the changes to this page so that users may be aware of our actions. Your continued use of the TRA following a posting of changes to this Privacy Policy will mean that you accept those changes.

Terms of Use



The entire contents and design of the TRA site are protected under U.S. and international copyright laws.

By using our website and/or registering with us, you agree to the following Terms of Use, which constitute an agreement between you and TRA. If you do not agree to these Terms of Use, (a) you should not use our website and (b) you will not be allowed to register with us.

These Terms of Use may change from time to time. Updates become effective when posted, and you are responsible for regularly reviewing these Terms of Use which apply to your use of the TRA site. Use of any other website associated with TRA may include different terms which should be reviewed once you leave this website.

When we refer to ourselves as "we," "us," "our," or similar terms we are referring to TRA.

Permitted Use

Subject to these Terms of Use, TRA hereby grants you a revocable and limited license to access and use the TRA Site. Unless otherwise specified herein or agreed upon by TRA, this site is for your personal noncommercial use and those commercial uses specifically authorized by TRA. TRA retains all rights except those expressly granted to you in this agreement. You agree not to duplicate, publish, display, modify, create derivative works from, or otherwise distribute the material on the TRA Site unless TRA specifically authorizes your right to do so in writing. You agree not to frame, or assist third parties in framing, any of the web pages contained in the TRA site. Such framing is strictly prohibited under this agreement. The information, artwork, text, video, audio, pictures, content, software, trademarks, service marks, and other intellectual property on this site is the proprietary property of TRA and/or its suppliers and is protected by U.S. and international copyright and other intellectual property laws. In the event that you print materials found on the TRA Site, you must include any copyright notice originally included with the materials on all copies.

Information on TRA Site

USERS WHO RELY ON INFORMATION ON THE TRA SITE DO SO AT THEIR OWN RISK.

WE DO NOT OFFER YOU ANY WARRANTY OR GUARANTEE RELATED TO THE INFORMATION INCLUDED ON THE TRA SITE. WE SPECIFICALLY DISCLAIM ANY WARRANTIES; EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT WARRANT OR GUARANTEE THE ACCURACY, COMPLETENESS, CORRECTNESS, TIMELINESS OR USEFULNESS OF ANY INFORMATION PRODUCTS, SERVICES, MERCHANDISE OR OTHER MATERIAL PROVIDED THROUGH THE TRA SITE OR THE INTERNET GENERALLY. WE MAKE NO WARRANTY OR GUARANTEE THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR FREE. IN NO EVENT WILL WE BE LIABLE TO YOU OR ANYONE ELSE FOR ANY DECISION MADE OR ACTION TAKEN BY YOU OR ANYONE ELSE IN RELIANCE UPON THE INFORMATION CONTAINED IN OR PROVIDED THROUGH THE TRA SITE.

It is your responsibility to evaluate the information and results from the tools we provide.

WE ARE NOT LIABLE FOR ANY CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES RESULTING FROM YOUR USE OF THE INFORMATION ON THE TRA SITE. IN NO EVENT SHALL OUR LIABILITY ARISING OUT OF YOUR USE OF THE TRA SITE, HOWEVER ARISING, EXCEED ONE THOUSAND DOLLARS ($1,000), REGARDLESS OF WHETHER WE HAVE BEEN ADVISED OF THE POSSIBILITY OF ANY LOSS OR DAMAGE AND NOTWITHSTANDING THE FAILURE OF THE ESSENTIAL PURPOSE OF ANY REMEDY YOU OR ANYONE MAY HAVE.

You understand and agree that we cannot and do not operate, control, supply, endorse, warrant or guarantee any information, products, services or merchandise available on the TRA Site or through the Internet, in general, in any way. You also understand and agree that we cannot and do not warrant or guarantee that files available for downloading through the website will be free of infections or viruses, worms, Trojan horses or other code that contains contaminating or destructive properties. You understand and agree that you are solely responsible for implementing sufficient precautions, procedures and checkpoints to satisfy your own requirements for the accuracy of data input and output, and for maintaining a means external to the TRA Site for the reconstruction of any lost data. We do not assume the responsibility for the loss of any information, data, or other materials resulting from your use of the TRA Site.

Although we are selective about the organizations we link to, we do not assume any responsibility for any websites that are linked to our site or that you browse to after following a link from the TRA Site.

While we welcome your feedback on the TRA Site, we must make the final decisions about the content that is posted on the site. You can send us comments and criticisms via email at info@traglobal.com. However, if you are dissatisfied with our response or with the contents of the TRA Site, your only remedy is to stop using the website.

Unlawful or Prohibited Use

As a condition of your use of the TRA Site you warrant to TRA that you will not use this site for any purpose that is unlawful or prohibited by these Terms of Use. You agree not to use the TRA Site in any manner that could damage, disable, overburden, or impair the TRA Site or interfere with any other party's use of the site. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the TRA Site.

Information that You Put on TRA Site

You may not post any messages, links or content that would be misleading, false, vulgar, inappropriate, or harmful. We reserve the right to remove any such content at any time without your consent.

Privacy Policy

We are very cognizant of privacy issues. The purpose of our Privacy Policy is to (a) identify the information we may collect about you, (b) describe the uses we may make of your information and the security measures we take to protect it, and (c) discuss your options for controlling your information. Please review our Privacy Policy.

Indemnity

You agree to defend, indemnify, and hold TRA and its subsidiaries, affiliates, officers, directors, agents, and employees harmless from any liability to third parties, including reasonable attorneys' fees, arising from or related to your breach of these Terms of Use, or the documents it incorporates by reference, or your violation of any law or the rights of a third party.

Governing Law

This agreement shall be governed in all respects by the laws of the State of New York without giving effect to its conflict of law provisions. Both you and TRA submit to personal jurisdiction by and venue in the state and federal courts in the State of New York, and further agree that any cause of action arising under this agreement shall be brought in such venue. If any provision of this agreement is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced. Headings are for reference purposes only and in no way define, limit, construe, or describe the scope or extent of such section. TRA’s failure to act with respect to a breach by you or others does not waive its right to act with respect to subsequent or similar breaches. This agreement and the terms and conditions contained herein set forth the entire understanding and agreement between TRA and you with respect to the subject matter hereof and supersede any prior or contemporaneous understanding, whether written or oral.

Consequences

If you do not comply with these Terms of Use, we have the right to block your access, suspend or eliminate your registration and remove any information you have placed on our site.

Questions or Concerns about Our Terms of Use

For questions or concerns about these Terms of Use, please send an email to info@traglobal.com.