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Advertiser case study
Bank account validation
TRA client, Mars Inc., increased TV produced sales (for one brand by as much as +35%) by adopting TRA-based media strategies and tactics, and by increasing use of creative executions with the highest ROIs as measured by TRA, and taking lowest ROI executions off air entirely.
Network case study
Deliver the ratings that matter, based on a brand’s target
“Heavy Swing Purchasers” (HSP) is a TRA-created target that defines a key consumer segment: heavy spenders in a category who aren’t loyal to the brand. Heavy Swing Purchasers are more influenced by ads and have a greater impact on ROI.
Cable Network A, deserves a larger share of this Soda Brand’s budget, based on its delivery of the brand’s Heavy Swing Purchasers; the bottom-line will be increased sales and a measurably improved ROI for the brand.
