TRA’s Custom Analytics draws on our vast amount of data to provide clients with a tactical and actionable road map for improving media effectiveness. Our customizable analytic approach to your business issues is based on second-by-second tuning data with household purchase behavior. A few examples of how our clients have put these learnings into action include allocating media to the ROI driving target segment; focusing media weight on the highest sales producing creative; planning flighting strategies with the optimal frequency level; quantifying the value of branded entertainment efforts and; leveraging the synergies of TV and in-store activities.