Data & Software
Don’t predict your ad’s impact. Influence it
TRA’s data sets are brought together in a massively parallel platform with a database that is 20 terabytes and represents more than 58 million daily viewing events and 40 million purchase events using 640 processors working simultaneously.
TRA purchasing data is electronic, passive and continuous.
CPG: Over 4.4 million viewing households matched against 60 million frequent shopper card daily purchases from 20 grocery retail chains accounts for a single-source database greater than 500K
Pharmaceutical/Rx: Prescription behavior data from more than 1.6 billion prescription claims matched against 4.4 million viewing households to create a single-source database of approx 900K
Automotive: 115 million auto registration from Experian matched against more than 4.4 million viewing households to provide an auto single-source database of approx 1 million
TV Set Top Box: TRA TV data is second by second, electronic, passive and continuous via TIVO and Cable company set-top-boxes (STB) in over 4.4 million households
TV Program lists: To ensure programming accuracy, while maintaining the highest level of consumer privacy, TRA applies Tribune Media Service (TMS) program titles against anonymous return path STB data. This allows our clients to analyze data right down to the individual day/date program airing.
TV Ad Occurrences: Specific commercial airings by program airing are loaded via TRA’s partner sources or directly from client provided data.