True ROI Accountability for Media ®

FAQ
What does "TRA" stand for?
True ROI Accountability for Media®. We are a media and marketing research company which provides advertisers, agencies and media with access to TRA's proprietary ROI Dashboard 2.0 to generate customizable online reports.
What does TRA do?
TRA brings accountability, first to television advertising, and following television, to all significant advertising media. By the end of 2009, TRA will match all-media consumption and buying behavior in 1,000,000 households - a statistically accurate mirroring of the entire U.S. census. For the advertiser, TRA’s proprietary technology matches the ads that households actually receive with the products they actually buy. For the first time, advertisers are able to determine the true ROI of their spending. TRA will do this by recording and measuring precise, real-time data at the touchpoints vital to advertisers, starting with the TV set-top box and the retail checkout counter. TRA technology makes large-scale measurement readily achievable and cost-efficient.
Exactly what data does TRA use?
In TV, TRA uses tuning data from set-top boxes; household purchase data from scanner cards and advertisers; and household demographic data. TRA’s platform collects, measures, integrates, analyzes, and creates customized reports for each advertiser.
WHAT IS MEDIA TRANALYTICS®?
Media TRAnalytics® is a patented breakthrough media research technology that provides marketers with true granular ROI accountability on their media spending. TRA collects immense banks of data: second-by-second tuning data from set-top boxes; household purchase data; and household demographic data. TRA’s algorithms then check, edit, filter, weight and project the data, match the data at the household level, and measure and analyze the data so that clients can use Media TRAnalytics® to generate customized reports.
WHAT IS THE STATUS OF TRA TODAY?
TRA is currently matching nationwide TV Exposure Data with Purchase Data at the household level to create a singlesource sample of 370,000 households, the largest singlesource system in the world.
SPECIFICALLY WHAT PRODUCTS DOES TRA SUPPLY?
TRA’s primary products for TV advertisers will be three unique sets of reports:

1. The TRA Television Audience Measurement report (TAM) which provides second-by-second anonymous census level television audience measurement reflecting the most experienced and advanced platform for set top box data quality and in-depth analytics, matched to census level household demographics. TAM reports include TRA’s Advertising Media Exposure (AME) Report, Audience Retention (AR) Report and Reach Frequency (RF) Report.


2. TRA’s Return On Investment Report (ROI) is used to post-evaluate which elements (targets, creative, networks, dayparts, program types, programs, frequency levels) produced the highest ROI so that the next media plan can allocate more heavily to the most productive elements.


3. TRA’s True Target Index (TTI) Report is used to select program vehicles to carry a brand’s advertising so as to reach the largest percentage of the types of purchasers most likely to sales-respond (e.g. heavy category purchasers who have ever bought the brand, aka “swing purchasers”) the largest number of times.


4. The TRA Optimizer is a fully customizable Web-based media planning solution designed to further improve advertising accountability and ROI on ad spending by automatically recommending TV campaigns based on matching of TV program audiences with the products and brands these audiences actually buy. The Optimizer enables users to find the best mix of networks, dayparts and programs to reach their target audience. The Optimizer then compares users’ original plans with a new optimal plan, ensuring that advertisements effectively and efficiently reach their intended purchaser targets. This automation of planning and buying scenarios for media planning by buyers and sellers builds upon TRA’s single source measurement position to provide true insight and accountability for advertisers, agencies and networks.
HOW DOES TRA HELP ADVERTISERS?
TRA's ROI reports help advertisers optimize their television media spend by revealing its true ROI. These reports quickly and accurately tell advertisers critical facts about their television presence: the relative strengths and weaknesses of different creative executions, and how such variables as program environment, time slots, and pod position impact their ROI. By replacing subjective opinion with objective fact, advertisers and agencies will be empowered to work together far more effectively leveraging bedrock data they have always wanted to maximize ROI on media investments.
HOW DOES TRA HELP ADVERTISING AGENCIES?
Media agencies will provide clients with accurate value-added analyses of their media spend. And with TRA’s factual, real-time feedback, they are equipped to make continual improvements in their recommendations, to make changes quickly when needed, and to identify opportunistic buys more easily. Media agencies will take TRA as a starting point to develop their own ’secret sauce’ to take the TRA data one step further for their clients. Creative agencies will learn unequivocally which creative works best. That knowledge will markedly improve the success rate of the agencies’ creative product. When a commercial is wearing out the agency will detect that by the drop in retention rate and will be able to recommend that it is time for development of new creative. Based on which target groups are responding to the brand and the messaging with their wallets, there will be rich insights to fuel new Big Ideas for the oncoming creative.
HOW DOES TRA HELP CABLE/SATELLITE/TELCO TV PROVIDERS?
TRA enables TV distributors to leverage the intelligence in their "pipes" data to increase advertising dollars. The total ad spend to MSOs and other distributors can be increased by using TRA to prove the purchaser targeting value and ROI of their ad inventory, including the enhanced targeting value of zone targeting as well as advanced advertising platforms being deployed.
WHY DO CABLE/SATELLITE/TELCO OPERATORS LOOK TO A 3RD PARTY?
Advertisers insist that all media work with credible third party measurement companies. As a result, there has been no reason for cable/satellite/telco companies to pioneer the needed technology or develop complex media research as a core competence.
WHY IS DVR INFORMATION SO IMPORTANT AND HOW DOES TRA MEASURE DVR DATA (playback, ad-skipping etc.)?
Today, DVRs are the 6th rated "network" on television. They are in more than a third of U.S. TV homes.  The highest rated programs on television garner as much as 30% of their audience from DVR playback, and the total level of DVR playback across all homes (including non-DVR homes) has now reached nearly a 10 share of prime time viewing, equal to the average of the top 5 broadcast networks. TRA is able to report DVR playback as a composite rating today and will report TiVo playback by program and commercial on all keymetrics such as C3 basis. A $70B/year medium deserves a system that does keep up with its behavioral changes, and TRA is committed to keeping pace with the ultra-rapid changes overtaking all aspects of our business and therefore DVR must not be treated with less than definitive measurement.
WHAT IS TRA'S PRIVACY SOLUTION?
The TRA privacy solution has been vetted by the leading privacy counsel in the telecommunications field and by numerous companies whose businesses depend upon the utmost privacy protection. TRA has a patent pending third party blind matching solution implemented with TRA's strategic partners - names and addresses are never received nor seen by TRA. TRA also works with MSOs to provide an opt-out option for consumers and has partnered with leading grocery chains to secure anonymous purchase data from loyalty card programs. In addition, TRA recently became one of only 65 companies in the U.S. (and only media measurement company) to obtain ISO 27001 certification, the information security management system standard published by the International Standards Organization (ISO) designed to ensure security controls to protect information assets.
IS THE CUSTOMER DATA YOU UTILIZE ANONYMOUS?
Yes. Consumer privacy is protected - TRA receives anonymous data from data service providers, and never personal identifiable information.
WHAT IS AN ASP?
An application service provider (ASP) is a business that provides computer-based services to customers over the Internet. Software offered using an ASP model is also sometimes called On-demand software or software as a service (SaaS).
WHAT IS ISO CERTIFICATION?
TRA became one of only 65 companies in the U.S. to obtain ISO 27001 certification, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls to protect information assets. TRA is the only media measurement company in the United States to achieve this standard. Along with TRA's patent pending privacy solution, which ensures all data received by TRA has been fully anonymized, this certification highlights the company's dedication to privacy and information security.

Privacy Policy.

This Privacy Policy describes how we collect information, what we do with it, and what control over the information you have. We hope to answer all of your questions but if you are unsure of a particular aspect of our data collection or have any other concerns, please contact us at info@traglobal.com.

Information Collection and Use

TRA may collect personal information when (a) you visit the TRA Site, (b) you register with TRA for more information, or (c) you use TRA products or services.

When you visit the TRA Site, TRA may automatically receive and record information on our server logs from your browser, including your IP address, TRA cookie information, and the page you request.

When you request for more information from TRA, we ask for information such as your name, title, email address, and other professional information. Once you request such information, you are not anonymous to us and TRA may collect information from you, including responses to any questions and the date and time.

Information Sharing and Disclosure

TRA does not rent, sell, or share personal information collected by the TRA website, about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:



Third Parties/Links

The TRA site links to other web sites. Please recognize that we cannot control the use or security of your information once you have left our site. If you have any concerns regarding the security or privacy of our affiliates, please review their privacy policies or contact them directly. TRA is not responsible for the privacy practices, data collection, security or content of other websites.

Cookies

TRA may set and access our cookies on your computer. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site's computers and stored on your computer's hard drive.

Security

We use industry-standard SSL (Secure Socket Layer) encryption technology, a secure server, and other physical and procedural safeguards to protect the security of your personal information. When you request access to our password protected section of our Site, you agree to keep your password private.

By using the TRA Site, you consent to the collection and use of your information as we have outlined in this Privacy Policy and our Terms of Use. If you do not agree to this Privacy Policy or the Terms of Use, you may not use the TRA Site. We may change our policies at any time and without prior notice. If we decide to change this Privacy Policy, we will post the changes to this page so that users may be aware of our actions. Your continued use of the TRA following a posting of changes to this Privacy Policy will mean that you accept those changes.

Terms of Use



The entire contents and design of the TRA site are protected under U.S. and international copyright laws.

By using our website and/or registering with us, you agree to the following Terms of Use, which constitute an agreement between you and TRA. If you do not agree to these Terms of Use, (a) you should not use our website and (b) you will not be allowed to register with us.

These Terms of Use may change from time to time. Updates become effective when posted, and you are responsible for regularly reviewing these Terms of Use which apply to your use of the TRA site. Use of any other website associated with TRA may include different terms which should be reviewed once you leave this website.

When we refer to ourselves as "we," "us," "our," or similar terms we are referring to TRA.

Permitted Use

Subject to these Terms of Use, TRA hereby grants you a revocable and limited license to access and use the TRA Site. Unless otherwise specified herein or agreed upon by TRA, this site is for your personal noncommercial use and those commercial uses specifically authorized by TRA. TRA retains all rights except those expressly granted to you in this agreement. You agree not to duplicate, publish, display, modify, create derivative works from, or otherwise distribute the material on the TRA Site unless TRA specifically authorizes your right to do so in writing. You agree not to frame, or assist third parties in framing, any of the web pages contained in the TRA site. Such framing is strictly prohibited under this agreement. The information, artwork, text, video, audio, pictures, content, software, trademarks, service marks, and other intellectual property on this site is the proprietary property of TRA and/or its suppliers and is protected by U.S. and international copyright and other intellectual property laws. In the event that you print materials found on the TRA Site, you must include any copyright notice originally included with the materials on all copies.

Information on TRA Site

USERS WHO RELY ON INFORMATION ON THE TRA SITE DO SO AT THEIR OWN RISK.

WE DO NOT OFFER YOU ANY WARRANTY OR GUARANTEE RELATED TO THE INFORMATION INCLUDED ON THE TRA SITE. WE SPECIFICALLY DISCLAIM ANY WARRANTIES; EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT WARRANT OR GUARANTEE THE ACCURACY, COMPLETENESS, CORRECTNESS, TIMELINESS OR USEFULNESS OF ANY INFORMATION PRODUCTS, SERVICES, MERCHANDISE OR OTHER MATERIAL PROVIDED THROUGH THE TRA SITE OR THE INTERNET GENERALLY. WE MAKE NO WARRANTY OR GUARANTEE THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR FREE. IN NO EVENT WILL WE BE LIABLE TO YOU OR ANYONE ELSE FOR ANY DECISION MADE OR ACTION TAKEN BY YOU OR ANYONE ELSE IN RELIANCE UPON THE INFORMATION CONTAINED IN OR PROVIDED THROUGH THE TRA SITE.

It is your responsibility to evaluate the information and results from the tools we provide.

WE ARE NOT LIABLE FOR ANY CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES RESULTING FROM YOUR USE OF THE INFORMATION ON THE TRA SITE. IN NO EVENT SHALL OUR LIABILITY ARISING OUT OF YOUR USE OF THE TRA SITE, HOWEVER ARISING, EXCEED ONE THOUSAND DOLLARS ($1,000), REGARDLESS OF WHETHER WE HAVE BEEN ADVISED OF THE POSSIBILITY OF ANY LOSS OR DAMAGE AND NOTWITHSTANDING THE FAILURE OF THE ESSENTIAL PURPOSE OF ANY REMEDY YOU OR ANYONE MAY HAVE.

You understand and agree that we cannot and do not operate, control, supply, endorse, warrant or guarantee any information, products, services or merchandise available on the TRA Site or through the Internet, in general, in any way. You also understand and agree that we cannot and do not warrant or guarantee that files available for downloading through the website will be free of infections or viruses, worms, Trojan horses or other code that contains contaminating or destructive properties. You understand and agree that you are solely responsible for implementing sufficient precautions, procedures and checkpoints to satisfy your own requirements for the accuracy of data input and output, and for maintaining a means external to the TRA Site for the reconstruction of any lost data. We do not assume the responsibility for the loss of any information, data, or other materials resulting from your use of the TRA Site.

Although we are selective about the organizations we link to, we do not assume any responsibility for any websites that are linked to our site or that you browse to after following a link from the TRA Site.

While we welcome your feedback on the TRA Site, we must make the final decisions about the content that is posted on the site. You can send us comments and criticisms via email at info@traglobal.com. However, if you are dissatisfied with our response or with the contents of the TRA Site, your only remedy is to stop using the website.

Unlawful or Prohibited Use

As a condition of your use of the TRA Site you warrant to TRA that you will not use this site for any purpose that is unlawful or prohibited by these Terms of Use. You agree not to use the TRA Site in any manner that could damage, disable, overburden, or impair the TRA Site or interfere with any other party's use of the site. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the TRA Site.

Information that You Put on TRA Site

You may not post any messages, links or content that would be misleading, false, vulgar, inappropriate, or harmful. We reserve the right to remove any such content at any time without your consent.

Privacy Policy

We are very cognizant of privacy issues. The purpose of our Privacy Policy is to (a) identify the information we may collect about you, (b) describe the uses we may make of your information and the security measures we take to protect it, and (c) discuss your options for controlling your information. Please review our Privacy Policy.

Indemnity

You agree to defend, indemnify, and hold TRA and its subsidiaries, affiliates, officers, directors, agents, and employees harmless from any liability to third parties, including reasonable attorneys' fees, arising from or related to your breach of these Terms of Use, or the documents it incorporates by reference, or your violation of any law or the rights of a third party.

Governing Law

This agreement shall be governed in all respects by the laws of the State of New York without giving effect to its conflict of law provisions. Both you and TRA submit to personal jurisdiction by and venue in the state and federal courts in the State of New York, and further agree that any cause of action arising under this agreement shall be brought in such venue. If any provision of this agreement is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced. Headings are for reference purposes only and in no way define, limit, construe, or describe the scope or extent of such section. TRA’s failure to act with respect to a breach by you or others does not waive its right to act with respect to subsequent or similar breaches. This agreement and the terms and conditions contained herein set forth the entire understanding and agreement between TRA and you with respect to the subject matter hereof and supersede any prior or contemporaneous understanding, whether written or oral.

Consequences

If you do not comply with these Terms of Use, we have the right to block your access, suspend or eliminate your registration and remove any information you have placed on our site.

Questions or Concerns about Our Terms of Use

For questions or concerns about these Terms of Use, please send an email to info@traglobal.com.