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In the News

When you develop an information system that goes way, way beyond traditional TV ratings, people tend to notice. For a media kit or other media inquiries, please contact info@traglobal.com

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05-06-2013Information Week: TiVo Research Analytics Mines Big TV Data
03-22-2013CNN – The Lead with Jake Tapper: Burbank begs Leno to stay, and what car ownership reveals about Fallon’s late night viewers
02-11-2013Dunnhumby: Time to ditch the demographic
01-17-2013The Privacy Advisor (by iapp) : TV-Monitoring Patent Prompts Privacy Worries By Matthew Schwartz
01-17-2013The Privacy Advisor (by iapp) : TV-Monitoring Patent Prompts Privacy Worries By Matthew Schwartz
10-17-2012AdWeek Debate Winners
10-12-2012Deseret News Republicans Watch Golf Democrats Prefer NBA
10-12-2012New York Times TRA Showing Viewing Habits of Republicans and Democrats
05-24-2012Hollywood Reporter – Cable Show Wrap Up
05-02-2012MediaPost TVBoard – Improving Local Measurement with Return-Path Data
03-28-2012Jack Myers Media Business Report – Media Industry Investors Shift to Content and Context
03-19-2012Adweek – Nothing But Net March Madness A Winning Investment
02-20-2012Broadcasting & Cable – FX Touts its Reach Advantage
01-26-2012TRA Auto Ratings Enhance TV Targets
01-07-2012TV viewer-measurement tools improve
12-05-2011Poltrack Sees Broadcast Ad Revenues Up 7.3%
09-06-2011TVExchanger – dunnhumbyUSA and TRA Looking To Close Gap On Television Ad Targeting For CPG Companies
08-31-2011Computerworld – Why Big Data is a Big Deal
08-23-2011MediaPost – TRA Grows Consumer Database Via Kroger
06-01-2011MediaPost – The Future of TV Advertising is … Data
05-25-2011MediaPost – Media Insights Q&A With Bill Harvey
05-11-2011Jack Myers Report – Special Report on Set Top Box TV Research
04-27-2011TVExchanger – TRA Leveraging Purchase Behavior Data For TV Buying Says CEO Lieberman
03-23-2011CBS: Viewers’ Age and Sex Shouldn’t Matter to Marketers
03-21-2011The Delaney Report – Points Of Passion – Measuring Measurement
03-08-2011MediaPost – Internet measurement is still too clickly
03-07-2011WSJ – TV’s Next Wave: Tuning In to You.
03-03-2011PRNewser – Spin the Agencies of Record
02-27-2011Advertising Age – Web Ad Pioneer Dave Morgan Looks to Re-Wire TV Advertising
02-11-2011MediaPost – Needham: Nielsen Still Gold, Stock Could Rise 30%
02-04-2011WSJ – On TV, New Ways To Gauge the Ads
01-26-2011Financial Times – Nielsen Offering raises $1.6bn
01-25-2011Wall Street Journal – Nielsen’s Post-IPO Challenge: Preserving Ratings Monopoly
11-03-2010Advertising Age – TRA Finds What TV Shows Cereal Buyers Are Watching
09-17-2010MediaPost – TRA Enlarges Research, Linking Viewership To Purchasing
09-16-2010Research Magazine – TRA to add Experian automotive data to media ROI analytics platform
07-08-2010Media Week – TRA Expands Exec Management
06-23-2010Research Magazine – TRA licences Media Trust IP to extend ROI analytics services
06-07-2010MrWeb – TRA Receives Patent for Analytics Platform
06-02-2010MediaPost – Ad Firm TRA Gets Cash Infusion From Intel, WPP
05-26-2010Ad Age – Purchase Habits Trump Demographics in TV Buys
05-26-2010TechCrunch – Intel Leads $18.2M Round for Media and Market Research Company TRA
05-17-2010Ad Age – The New Ad-Buying Measures That May Be on Tap This Fall
03-24-2010Research Magazine – MTV Networks to ’laser-target’ consumers through Media TRAnalytics
03-17-2010Media Insights Q&A With Mark Lieberman, CEO Of TRA
03-08-2010MediaPost – CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
02-17-2010MediaPost – Media Insights Q&A: Ed DeNicola and John Morse
10-29-2009MediaPost – Meyers To COO, TRA
10-26-2009Financial Times – Time to Adjust the Set [subscription reqd]
08-26-2009Ad Age – Media Companies Roll Out Efforts to Improve Audience Measurement
08-16-2009Media Week- Cracking the Set-Top Box Code
07-20-2009MrWeb – TRA has added Terese Herbig to its sales team
06-01-2009Research World – ROI: The Tools of the Trade
05-12-2009MediaDaily News – TRA: Target ’Swing Purchasers’ On TV For Better ROI
05-07-2009The Wall Street Journal – Arbitron, Looking To Make Strategic Investments, Takes Page From Cisco
04-03-2009CableFax Daily – CableFax Daily – April 3rd, 2009
04-03-2009The Cable360.Net Network – Set-Top Advances Could Drive Addressable Ads
04-02-2009NetworkWorld – Start-ups air cable industry innovations
02-17-2009TV Board – The Collaborative Alliance Rides Again
01-28-2009TVWeek – TRA Data Links Shows With Consumers
01-27-2009TVNEWSDAY How Set-Tops, Streaming Help Local TV
01-07-2009Adweek.com – Flight to Accountability by TRA’s very own Bill Harvey
01-06-2009Jack Myers Report – The TiVo Imperative: Educate and Entice Viewers to “Want to Watch” Commercials and New TV Series
12-08-2008Adweek – Demo-Based TV Buys Not Enough
12-01-2008Broadcasting & Cable – Canoe’s David Verklin Navigates Tough Waters
11-14-2008DMNews – Discovery to use TRA’s single-source database
11-11-2008RBR & TVBR – Database lets advertisers match TV viewing to purchases
11-10-2008MrWeb – TRA Panel Taking Shape
07-28-2008Broadcasting and Cable – Low-Rated Whine
07-11-2008NPR, Morning Edition “ Nielsen Tries To Keep Pace With TV’s Evolution
06-25-2008ADWEEK – TRA, TiVo Forge Data Deal
06-24-2008MediaPost’s MediaDailyNews – TiVo, TRA To Measure Purchases Based On Ad Exposure
06-09-2008Broadcasting and Cable – New Audience Metrics Aim to Leapfrog Web Buzz
06-01-2008CFO.com – Why Do They Buy?
05-12-2008MediaPost – On Eve Of TV Upfront, Nielsen Ratings Remain Unaccredited.
04-25-2008Ad Week – MediaVest Partners With TRA on TV Data.
04-24-2008Admap – The roots of ROI: The new single-source
02-12-2008Media Week – TRA Adds TV Viewing, Shopping Measure
02-11-2008Wall Street Journal – Couch to Supermarket: Connecting Dots
02-11-2008Research Magazine – TRA lifts the veil to reveal new advertising ROI system