The company we keep
TRA's investors have provided the fuel to help us to achieve our mission and vision. TRA's first financing round in 2007 was led by Kodiak Ventures. In 2009, our Series B financing was led by Arbitron. Our Series C financing in 2010 was led by Intel.
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Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media â€“ radio, television, cable, online radio and out-of-home â€“ as well as advertisers and advertising agencies. Arbitronâ€™s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.
Arbitronâ€™s headquarters and its world-renowned research and technology organizations are located in Columbia, Maryland.» www.arbitron.com
Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.5 billion in over 1,050 companies in 47 countries. In that timeframe, 175 portfolio companies have gone public on various exchanges around the world and 241 were acquired or participated in a merger. In 2009, Intel Capital invested US$327 million in 107 investments with approximately 50 percent of funds invested outside the United States and Canada. For more information on Intel Capital and its differentiated advantages, visit » www.intelcapital.com
Kodiak Venture Partners focuses on seed and early stage investments in emerging communications/wireless, semiconductor/equipment, software/services, internet/new media, and life technology companies. Kodiak pursues a disciplined investment strategy that is focused on building seed and early stage technology companies into high-growth industry market leaders. Kodiak partners have deep expertise in building and investing in market leaders. Founded in 1999, Kodiak manages three funds totaling $676M and targets companies in eastern North America. Kodiak forges deep relationships with entrepreneurs at the earliest stages and works with a hands-on approach to formulate business strategies, build management teams, and develop critical alliances and customer relationships.» www.kodiakvp.com
Kantar is one of the world’s largest research, insight and consultancy networks which help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Part of WPP, Kantar brings together a diverse group of outstanding marketing insight and consulting companies – each an expert in their field – who can work together seamlessly to help clients address business issues in a holistic and strategic way.
Kantar has 160 offices, in 60 countries worldwide. Kantar’s parent, WPP, is one of the world’s largest communications services groups, employing 100,000 people working in over 2,000 offices in 106 countries. WPP is listed on the London Stock Exchange and the NASDAQ exchange in the United States.