Leadership Insights

All ratings are not created equal

For years, the TV industry has tried in vain to duplicate the precision of online targeted ads. For the first time, TRA empowers advertisers to optimize media buys based on insights gleaned from Media TRAnalytics®, a vital measurement that matches TV data with purchase behavior.

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Case Studies to download
Oscar Mayer ARF TV Target Measurement
FairShare Analysis CUV Auto Brand
ReBuy Analysis CUV Auto Brand
Promo Conversion
Acxiom Segmentation
How CPG brands are using TRA to make decisions and impact their buys
How TRA is used for CRM



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Case studies

 Branded integration

White papers

 Heavy Swing Purchaser Learnings Multivariate Methodology Technology and Infrastructure TRA Methodology Types of samples conducive to measuring TV media creative Validations TV Set Top Box Data: U.S. Market Structure ARF Review of TRA Methodology

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