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Reports That Turn Purchasing Data Into Spending Insights
What it does: TRA’s platform collects, analyzes, and creates customized reports for each advertiser to determine where to spend for higher ROI.
How it works: TRA’s algorithms instantly process a wealth of rich data at the single-source household level, then measures and analyzes the data for customers to generate customized reports to optimize ROI.
Why it’s different: We gather tuning data from America’s largest second-by-second TV tuning database
— 2 million households — and match it with purchase and demographic data from the largest single-source household database.
Television Audience Measurement
ADVERTISING MEDIA EXPOSURE (AME)
This powerful audience ratings report is based on second by second tuning data for TV programs and networks. With the largest single-source database, TRA helps users maximize their insights into the direct linkage between hundreds of households characteristics and viewing patterns into today’s multichannel time shifted television environment
» Sample report
REACH AND FREQUENCY (RF)
Only TRA provides the first ever look at real reach and frequency metrics against brand purchasers. The RF report provides actual campaign performance against your most responsive ROI target segments. This report allows users to analyze ad campaigns based on how it reaches our entire panel of homes and how it performed against their key ROI driving target.
» Sample report
AUDIENCE RETENTION (AR)
With TRA’s Audience Retention Report, advertisers can now evaluate the actual seconds during which their TV commercials aired to diagnose if they are doing a good job of retaining their audience. This report introduces a powerful set of proprietary measures of commercial engagement such as “perfect play”, “switch-away”, and “zipping” to learn how well each commercial holds its audience.
» Sample report
Media Planning
TRUE TARGET INDEX (TTI)
The True Target Index shows you a rating based on the number of people who viewed an ad for a given product, and who then purchased that product. Unique to TRA, Purchaser Rating Points® allow advertisers and agencies to identify the types of consumer purchasers that are most responsive to their TV advertising. Learn to eliminate waste inherent with traditional age/sex demos by matching viewing data with purchase behavior. Advertisers can now analyze and choose which programs best reach their specific brand’s ROI-driving targets.
» Sample report
OPTIMIZER
TRA’s distinctive Optimizer takes the work out of creating optimized planning scenarios based on Purchaser Rating Points® by sorting through thousands of programs based on the highest PRP® Index. The Optimizer then compares users’ original plans with a new optimal plan at the same or even lower cost; thereby, improving planning and buying efficiencies.
At your digital fingertips — a straightforward, visually-engaging accounting of your current media plan compared to one optimized around purchasing behavior.
» Sample report
STORYFINDER®
Utilizing the single-source insights of the True Target Index, StoryFinder® quickly identifies which media outlets attract your core audience, and which targets networks and stations deliver most effectively. Only TRA’s StoryFinder® Report can help TV networks to build sales stories for increased ad revenues.
» Sample report
ROI Measurement
RETURN ON INVESTMENT (ROI)
The ROI Report allows advertisers to uncover which TV elements are providing their highest ROI by evaluating the relative lift in sales of various networks, programs, and dayparts using actual product sales. Advertisers can then reallocate their media spend accordingly to drive the highest ROI.
» Sample report
