True ROI Accountability for Media ®


Management Team

Chairman/CEO, Mark Lieberman
Mark Lieberman has been an entrepreneur in the media and technology industry throughout his c...more
Vice Chairman/Chief Research Officer, Bill Harvey
Bill Harvey has spent over 35 years leading the way in the area of media...more
President/Chief Operating Officer, Bob Meyers
Bob Meyers brings more than 30 years of media experience to TRA.  Most r...more
Chief Technology Officer, Brian Canning
Over 18 years of experience in the fields of IT and Software Engineering. Prior to ...more
Senior Vice President, Sales & Marketing, Terese Herbig
Terese Herbig brings over 20 years of packaged goods experience...more
Senior Vice President, Sales, Bob Pares
Bob Pares has over 25 years of experience in the media research arena, with a heavy...more
Senior Vice President, Sales, Fariba Zamaniyan
With nearly 20 years experience, Fariba Zamaniyan is a seasoned advertising ...more
Senior Vice President, Lucas Tanner
Lucas Tanner has 17 years of experience in the media and technology industries as both ...more
Vice President, Product Management, Jonathan Sims
Jonathan Sims is a 25+ year industry veteran, having led the corporate re...more
Vice President, Engineering, Zvia Faro
Zvia Faro brings to TRA over 20 years of extensive experience in
enterprise-wid...more
Vice President, Advanced Analytics, Frank Lizza
Frank Lizza joins TRA with more than 15 years of Marketing Analytics experi...more
Director of Operations, Kemal Bokhari, PMP
Kemal Bokhari brings over fourteen years of Operations Management experience to ...more
Vice Chairman/Chief Research Officer, Bill Harvey
Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today". ADI has profoundly influenced the advertising and television industries. Founder of Next Century Media and New Electronic Media Science, third party research companies serving 70+ of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, AAAA, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV. Inventor of addressable commercials and passive peoplemeter concepts, consulted on PPM and Scanamerica with Arbitron, developed first automated marketing mix modeling system for General Foods. Initiated and spearheaded the writing of the industry privacy principles for the ANA, AAA, and ARF joint task force CASIE (Coalition for Advertiser Supported Information and Entertainment).
Director of Operations, Kemal Bokhari, PMP
Kemal Bokhari brings over fourteen years of Operations Management experience to TRA. Prior to joining TRA, Kemal held a position of General Manager for thirteen years at Harry Krantz Co., which specializes in the distribution of electronic components. He was responsible for the day to day management of IT and Operations across several locations, including Deer Park, NY and Fort Myers, FL. In 1994, he graduated Polytechnic University with a BS in Computer Engineering and acquired his Project Management Professional certification from the Project Management Institute in 2007.
Senior Vice President, Sales & Marketing, Terese Herbig
Terese Herbig brings over 20 years of packaged goods experience to TRA, having held positions at SAMI, Nielsen Marketing Research, and Information Resources. Most recently she successfully built and led the CPG vertical for IAG, which was purchased by Nielsen in 2008. Herbig has held senior positions in Global Solution Product Management and Marketing, CPG and Retail Marketing and Client Service, and Sales force development. Throughout her career, Herbig developed key relationships with major manufacturers and retailers including Kraft, P&G, PepsiCo, Wal-Mart, Target, Kroger and many others.
Chief Technology Officer, Brian Canning
Over 18 years of experience in the fields of IT and Software Engineering. Prior to joining TRA, Brian held the role of CTO at PhotoTLC Inc. which provided fulfillment, distribution and eCommerce services to the retail photo industry. Previously he was the CTO of an online education startup company (Teacher Universe) which was acquired by Riverdeep Inc. in 2002. Brian’s first startup company experience was as an IT Director with Ridge Technologies in 1998. Brian’s role involved implementation of the Peoplesoft ERP (Financials and Manufacturing) system. Ridge was focused on building inexpensive SAN technology and was acquired by Adaptec Inc. in 1999. Earlier in Brian’s career he spent over eight years working for Apple in several IT and Engineering management positions both in the US and in Ireland.
Vice President, Engineering, Zvia Faro
Zvia Faro brings to TRA over 20 years of extensive experience in
enterprise-wide software development, quality assurance, client services
and technology integration. Before joining TRA Zvia held position of CTO
and Vice President R&D at XpertUniverse, where she managed development
and service delivery of expertise location and multimedia collaboration
Business Intelligence platform. At Computer Associates, Zvia served as
Vice President of Technology Integration leading development of
integrated solutions with strategic technology partners including HP,
Cisco, Microsoft, Sun, Dell and clients across a broad range of
industries and business environments. Zvia has also worked as Vice
President of Client Services at ProcureNet (acquired by SAIC) a leading
provider of Internet-based, end-to-end electronic commerce solutions and
Vice President R&D at Cosmocom ip-based carrier-class unified call
center software development company.
President/Chief Operating Officer, Bob Meyers
Bob Meyers brings more than 30 years of media experience to TRA.  Most recently he was President of Media at Playboy Enterprises, Inc., charged with overseeing the creation and distribution of all content across the company, including the Publishing and Entertainment Groups. Before joining Playboy, he served as EVP of digital media, data and video at Westwood One and prior to that he spent nine years at NBC Universal, holding a number of positions with CNBC and NBC Interactive including General Manager of CNBC Enterprises and SVP of Primetime Programming for CNBC as well as C.O.O. and General Manager of CNBC.com. In his role as SVP of Primetime programming for the CNBC he was responsible for the development, acquisition, scheduling and ongoing production of over 50 hours of programming each week. Meyers developed "Dennis Miller" which was produced nightly from NBC Studios in Burbank. Later in 2004, he developed and launched "McEnroe" which taped each night from CNBC’s studios in Englewood Cliffs, NJ, and oversaw the development of "The Big Idea with Donny Deutsch" and "Mad Money with Jim Cramer.” In addition he was responsible for the production of "The Suze Orman Show" and "Tim Russert." Meyers was also active in the acquisition, development and scheduling of non-scripted taped programming for CNBC Primetime. Prior to that, Meyers was C.O.O. and General Manager of CNBC.com; SVP, NBC Interactive, responsible for all Internet properties at NBC, including MSNBC.com; SVP, Strategic Planning and Business Development for Viacom where he started Viacom Interactive Services; VP, Corporate Development, Interactive Television, for Viacom Inc.; and before Viacom, he spent 10 years at NBC Sports, producing sporting events around the world culminating with the Olympics from Seoul, Korea.
Vice President, Advanced Analytics, Frank Lizza
Frank Lizza joins TRA with more than 15 years of Marketing Analytics experience. Before joining TRA, Frank worked as Vice President in the Business and Consumer Insights group at Information Resources. While at IRI, Frank was responsible for the development of custom analytic solutions mainly focused around store based CPG modeling. Previously he was Vice President at JPMorgan Chase in both the Credit Card Marketing and Small Business Marketing groups. Frank has a BA in Statistics and Economics and MS in Statistics from Rutgers University.
Chairman/CEO, Mark Lieberman
Mark Lieberman has been an entrepreneur in the media and technology industry throughout his career. Recently, he has been Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank. Previously, he was Chairman/ CEO of IVT, an e-communications software company from 2000 through 2004, and before that was President of About.com Ventures, and EVP of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly and MultiChannel News magazines. In the mid-1990’s, Mark founded Sarnoff Real Time Corp. (SRTC), a video server company that became DIVA systems, the first commercially viable video on demand provider. He also served in the Bush Administration from 1989 through 1991, as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce. And from 1985 through 1989, he practiced intellectual property law and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit. Mark graduated from the Benjamin N. Cardozo School of Law and from Tufts University with a degree in mechanical engineering. He is now Vice Chairman of UJA’s Entertainment, Media & Communications division and on the board of advisors for the Tufts University Entrepreneur Leadership Program. Mark also played on the U.S. Masters Basketball Team in the 2001 Maccabiah Games in Israel.
Senior Vice President, Lucas Tanner
Lucas Tanner has 17 years of experience in the media and technology industries as both an investment banker and a financial officer. Recently, he was a Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank. Previously, he was the Managing Director of Hudson Allen & Co. a boutique media and technology investment bank where he was also the financial and supervisory principal. Earlier in his career, he was the CFO of Audium (now a division of Cisco), a provider of VoiceXML application software. In the late 1990s, he was the CIO for the Pangaea Fund, a micro-cap technology fund. Mr. Tanner received his MBA in finance from Columbia University and his BA from the University of California at Berkeley.
Senior Vice President, Sales, Bob Pares
Bob Pares has over 25 years of experience in the media research arena, with a heavy focus on sales - while investigating the needs of clients and introducing new ideas and services Before joining TRA, Bob was VP, Audience Research Sales at TiVo - helping to develop, design and sell the brand-new Stop||Watch system and other audience research services that used the cutting-edge set-top-box data for the first time in the industry. Bob spearheaded the sales activity and generated dozens of first-time clients for TiVo�s services. Bob also led the sales team, as well as the presentation/consultation efforts for Roper Reports (now a division of GfK) and has been on the sales teams at Mediamark Research Inc. (MRI) and Simmons Market Research Bureau, after his start at IMS. Bob is a past President of the NY Media Research Directors Association and holds a BS in Business from the University of Florida.
Vice President, Product Management, Jonathan Sims
Jonathan Sims is a 25+ year industry veteran, having led the corporate research functions at Comcast Spotlight and the Cabletelevision Advertising Bureau. Prior to joining TRA Global, he consulted with Microsoft/NAVIC on a variety of set-top-box research issues. His responsibilities at Comcast Spotlight included the development of research standards & practices; deployment of company-wide products & support systems; and the creation of a strategy roadmap for long term audience measurement needs. Prior to Comcast Spotlight, Mr. Sims held a variety of media & marketing planning & research positions with Foote, Cone & Belding, Lever Brothers, General Foods, Audits of Great Britain and Turner Broadcasting. Mr. Sims has been involved in several advertising industry groups, including MRC Board of Directors; editorial review board for the Journal of Advertising Research; Council for Research Excellence; and annual judge for The ARF David Ogilvy Awards. He was born and raised in New Rochelle, New York; graduated from Colby College (Waterville, Maine); and holds an MBA from NYU Graduate School of Business.
Senior Vice President, Sales, Fariba Zamaniyan
With nearly 20 years experience, Fariba Zamaniyan is a seasoned advertising research expert, well known for her work and public speaking on the impact of prescription drug advertising on consumer response since its inception in the late 90s. Before joining TRA, Ms. Zamaniyan was the Senior Vice President within the IAG division of The Nielsen Company where she was hired to develop its healthcare practice. She led the team in product development, marketing, and client management for syndicated television ad performance measurement tools including program engagement. Her tenure with direct-to-consumer (DTC) advertising was instrumental to Nielsen’s significant growth within this sector, specifically, identifying synergies that exist between the creative and the selected TV media to enhance campaign ROI. She also expanded the breadth of Nielsen’s products and advertising and media services provided within the healthcare space, including measurement of alternative promotion channels such as Internet and mobile web on DTC advertising. Before joining Nielsen, Ms. Zamaniyan served as Vice President of Marketing and Business Development and resident consumer behavior expert at Ipsos Health (a division of Ipsos in North America), a practice dedicated to providing custom and syndicated research to prescription drug companies. There she specialized in monitoring consumer response to DTC advertising for prescription drugs. She was also the founder of Ipsos PharmTrends®, a syndicated consumer tracking tool that measured consumer behavioral response to DTC initiatives across ailment categories, which first began tracking the pioneering efforts of the Claritin marketing team. Through her development and management of these various performance tracking tools, Ms. Zamaniyan is a recognized opinion leader and contributor to industry journals, conferences, and events. Prior to focusing on the pharmaceutical industry, she specialized in retail and consumer research for the consumer products industry, including consumer packaged goods, apparel, and athletic footwear, as well as primary research and tracking expertise within the music and entertainment sectors. Ms. Zamaniyan earned a Bachelor of Science degree in marketing and international business from Ithaca College.

Privacy Policy.

This Privacy Policy describes how we collect information, what we do with it, and what control over the information you have. We hope to answer all of your questions but if you are unsure of a particular aspect of our data collection or have any other concerns, please contact us at info@traglobal.com.

Information Collection and Use

TRA may collect personal information when (a) you visit the TRA Site, (b) you register with TRA for more information, or (c) you use TRA products or services.

When you visit the TRA Site, TRA may automatically receive and record information on our server logs from your browser, including your IP address, TRA cookie information, and the page you request.

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Information Sharing and Disclosure

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Privacy Policy

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