Partners  WPP/Kantar Kantar is one of the world's largest research companies, insight and consultancy networks which help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding marketing insight and consulting companies - each an expert in their field - who can work together seamlessly to help clients address business issues in a holistic and strategic way. Kantar has 160 offices, in 60 countries worldwide. Kantar’s parent, WPP, is one of the world's largest communications services groups, employing 100,000 people working in over 2,000 offices in 106 countries. WPP is listed on the London Stock Exchange and the NASDAQ exchange in the United States. www.kantargrouptns.com TiVo Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(r) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (r)" The TiVo(r) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement. www.tivo.com Cannondale Cannondale is a US-based marketing /sales management consulting and software solutions firm. It is focused on improving the return on investment from trade and shopper marketing activities, while building brand equity for leading consumer goods manufacturers and retailers. Cannondale’s clients are primarily blue-chip consumer packaged goods manufacturers and retailers. The firm also services financial service institutions, pharmaceutical firms, and soft goods manufacturers. A rapidly-growing part of its expertise and client base is in the shopper insights and analytics arena. www.cannondaleassoc.com Knowledge Networks/PDI A subsidiary of Knowledge Networks, Promotion Decisions, Inc. (PDI) was formed in 1984 as part of the BASES/Burke companies, starting with what is still the most sophisticated coupon testing model in the market. In 1991, KN/PDI was the first marketing research firm to add Frequent Shopper data to its line of analytic and testing services. Building on past success and creating a broad portfolio of core research technologies, which also includes market response analysis, mix modeling, and test marketing, the KN/ PDI team is committed to innovation to help gain usable, affordable information, quickly and accurately. www.knowledgenetworks.com