We've partnered with other leaders in media and market research to deliver you the most measurable analysis of advertising effectiveness.
Browse by section or scroll to browse all sections
Charter Media is the advertising sales division of Charter Communications, Inc. Charter is a Fortune 500 company (NASDAQ:CHTR) and the fourth-largest cable operator in the United States. Charter provides advanced video, high-speed Internet, and telephone services to approximately 5.5 million residential and business customers in 27 states. Charter Media provides local, regional and national businesses with the opportunity to advertise in individual markets on cable television networks. It is all brought together for Charter Medias clients with services including research, interactive television, broadband services, high-speed data, video and Internet. More information about Charter Media can be found at
dunnhumby is the global leader in personalizing customers experience of retailers and brands. Analyzing data from over 350 million people in 25 countries, we help companies put customers at the center of every decision. We use our insight to improve customers experience of stores and communications to earn their lifetime loyalty. Our work with some of the world’s biggest retailers and brands has demonstrated that those companies that deliver value to customers through personalization become and stay their customers’ first choice. This strategic approach to putting the customer first in business improves our clients’ like-for-like sales and profit margins – or, put simply, their brand value. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. Employing more than 1,500 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy’s, Panera Bread Company, PepsiCo and Procter & Gamble. For more information, visit
Experian® is a global leader in providing information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Using our comprehensive understanding of individuals, markets and economies, we help organizations find, develop and manage customer relationships to make their businesses more profitable. Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information, helping them control financial aspects of key life events, and make the most advantageous financial and purchasing decisions.
FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the fourth wall – that invisible barrier standing between a TV audience, and programmers and advertisers. The company’s EBIF solutions include the Ad Widgets end-to-end interactive advertising system, AdAim Audience Measurement Suite, TV Widgets®, eBay on TV, sports applications such as My Football Tracker®, Bill Pay on TV with PayPal, Yellow Pages on TV; and a technology platform for Cisco, Motorola, and tru2way set-top boxes. It also offers FourthWall’s cloud-based AirCommand gateway that connects external devices to EBIF enhanced digital cable set-top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Brighthouse Networks, Rovi, DISH Network, and a number other operators reaching over 24 million set-top boxes. Learn more at
Knowledge Networks/PDI. A subsidiary of Knowledge Networks, Promotion Decisions, Inc. (PDI) was formed in 1984 as part of the BASES/Burke companies, starting with what is still the most sophisticated coupon testing model in the market. In 1991, KN/PDI was the first marketing research firm to add Frequent Shopper data to its line of analytic and testing services. Building on past success and creating a broad portfolio of core research technologies, which also includes market response analysis, mix modeling, and test marketing, the KN/PDI team is committed to innovation to help gain usable, affordable information, quickly and accurately.
IMS is a leading healthcare market insight and analytics firm. It provides the industry’s most comprehensive de-identified patient-level data to pharmaceutical, biotech, retail pharmacy, and medical device companies, enabling them to better understand the healthcare market. IMS also serves the government and the financial services, media, and consumer packaged goods industries. Founded in 1982, IMS counts the world’s top 50 pharmaceutical and biotech firms as its clients.