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Press Releases

The main spot for the latest TRA news and press releases.

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05-08-2013TiVo Research and Analytics Now Enables Advertisers to Identify and Target Audiences Based on Behavioral and Attitudinal Traits
04-09-2013TiVo Research and Analytics Adds Nielsen into MediaTRAnalytics® and TV-HealthRatings™
02-26-2013TRA launches TRA Cross Media Measurement solution
02-04-2013Super Bowl 2013 Top Ads
10-23-2012Presidential Debate #3 Top Moments
10-17-2012Presidential Debate #2 Top Moments
10-03-2012Presidential Debate #1 Top Moments
07-17-2012TiVo Acquires TRA
06-21-2012TRA Announces ION Media Networks as New Client
06-15-2012CBS and TRA Report Purchaser Targeting Receiving Significant Usage by TV Advertisers
06-13-2012Oscar Mayer and TRA Highlight Media Planning Results
05-02-2012TRA Announces Roll Out of New Optimizer in Media TRAnalytics® Platform
03-27-2012TRA and dunnhumbyUSA ARF Study Measures Impact of In-Store Marketing with TV Advertising
01-26-2012TRA and Experian Automotive Join Forces to Launch TRA’s “Media TRAnalytics® TV Auto Ratings”
09-15-2011TRA and Adap.tv Extend Leading TV Insights to Online Video
09-12-2011TRA Supports Simulmedia Findings Showing Set-Top Box Data Are Similar to Nielsen Panels for Large Networks; Wide Differences for Cable Networks
08-23-2011dunnhumbyUSA Partners With TRA To Accelerate Television Advertising Solution
06-16-2011TRA Launches Media TRAnalytics® 3.0 featuring StoryFinder™
06-14-2011TRA Takes Stage at ARF’s Audience Measurement 6.0 Conference
06-06-2011TRA and MediaBank Enter Partnership for Integrated Media Buying Solution
04-06-2011TRA and NDS Partner to Market TV Advertising Accountability
03-29-2011Forrester’s “TV’s Currency Conversion” Report Features TRA
03-08-2011MarketShare and TRA Partner to Bring Cross-Media Analytics and Television ROI Software to the Market
03-02-2011TRA Secures Expert Marketing and Communications Counsel with The Hayzlett Group and MediaLink’s Strategic Communications Practice
02-28-2011TRA Adds Accomplished Executives to Sales and Customer Relationship Team
12-20-2010A&E Television Networks Signs with TRA to Provide Advertisers with Increased Accountability
11-01-2010TRA Now Publishes a Taste of Free Data Everyday from Media TRAnalytics®
09-24-2010Wrigley Announces Cooperation with TRA on Effectiveness Measurement of Television Advertising
09-16-2010TRA Launches Media TRAnalytics® 2.6 with New Features and Data through a Partnership with Experian
07-08-2010TRA continues its Growth by Expanding its Executive Team and Advisory Board
06-22-2010TRA Exclusively Licenses Media Trust Technology
05-26-2010Intel Capital Invests $10 Million in TRA
03-24-2010TRA Signs Up MTV Networks to use TRA’S Media TRAnalytics®
03-23-2010TRA Becomes the only Marketing Research Firm to provide a Year’s Worth of National U.S. Singlesource Data
03-09-2010Brian Canning, CTO of TRA, Describes Award-Winning Analytics Implementation of Kognitio
03-09-2010TRA Signs Up GroupM to use TRA’S Media TRAnalytics®
02-11-2010Mediavest – TRA Studies Reveal Targeting Brand Purchaser Segments Results in ROI Lifts
10-29-2009TRA, INC. Continues Its Expansion By Naming Bob Meyers President And Chief Operating Officer
10-26-2009Kognitio and TRA honored with BeyeNETWORK’s “Vision Award” for Business Impact in category of Analytics
10-14-2009TRA Unveils the Media TRAnalytics® ‘Optimizer’ to Further Improve Advertising Accountability and ROI on Ad Spending
05-12-2009New TRA Data Reveal the Undiscovered Targeting Key to Sales-Effective Television Advertising
05-07-2009Arbitron Leads Series B Investment in TRA – the Leader in ROI Insights for Television
02-23-2009TRA Chooses Kognitio’s WX2 As The Underlying Database Solution For TRA’S Media Tranalytics® ROI Measurement Solution
02-09-2009Leading Advertising Measurement Executive Andrea Mezzasalma Joins TRA Advisory Board
12-08-2008TRA Meets Year-End Momentum with Expansion of Executive Team and Advisory Board
11-10-2008MediaVest USA First Agency Employing TRA Solution to Marry Demo, Behavioral and Sales Data
11-10-2008America’s Largest Single Source Database of 370,000 Households lets Advertisers Match TV Viewing to Actual Purchases
06-24-2008TiVo Joins With TRA To Provide First Of Its Kind Audience Research Product
04-28-2008TRA Introduces Media TRAnalytics® 2.0
04-07-2008ARF – TRA’s Bill Harvey Honored with Advertising Research Foundation’s 2008 Great Mind Award
02-11-2008Press release announcing launch of online services