Products
TRA, a media and marketing research company, has America’s largest second by second national live and time shifted TV database of 1.5 million households and the largest ever singlesource database of 370,000 households that matches TV ad viewing to actual purchases of the product being advertised. In each market TRA anonymously matches individual household level scanner purchase data from frequent shopper cards to set top box data, at the specific household level.
TRA brings precise measurement of advertising effectiveness by matching the ads people actually receive with the products those same people actually buy. For the first time, advertisers now have a way to find out precisely what they are receiving for their advertising spend, and can shift to better-producing media to lift ROI. The patent pending Media TRAnalytics™ 2.0 system provides clients with the ability to easily create customized reports, on the fly, using intuitive point and click wizards. Reports are created from combining anonymized household-level, census-type, brand exposure "hard" data such as television (set top box) data matched with household purchase and demographics data.
Learn more about Media TRAnalytics™ v2.0
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