ROI Reports  Using the TRA system, set top box data is matched anonymously to purchase data for the purpose of evaluating relative ROI contribution by media vehicle and by media type. Such matching takes place through TRA's unique privacy solution. The same data is also used for media vehicle selection known as True Target Index reports so as to maximize impressions/reach against specific purchaser target groups known from TRA analytics to be the segments that are most sales responsive to the client brand's current campaign. TRA's online ASP report platform and database currently contains consumer packaged goods data and has the ability to upload additional purchase in the future (such as pharmaceutical, automotive, consumer electronics and .financial services purchase data). ROI Reports are available in Media TRAnalytics™ 2.0, an innovative, user-friendly, patent pending, web-based system.