Success Stories: CRM
TRA leverages advertiser CRM records and applies this scalable database to Media TRAnalytics® to provide insights on how to find the most sales-receptive audience for your specific brand.
Browse by section or scroll to browse all sections
Advertiser case study
Match CRM databases with ad exposure to pinpoint the ROI-driving audience
TRA’s CRM databases allow users to understand their customers and discover the effect of TV advertising. TRA provides the insights to enable the process of speaking to customers/prospects in “The Right Environment”. By planning and placing your TV spend using behavioral or segment based CRM targets, you can cut waste out of your media investment and improve TV ROI.