Success Stories: Healthcare
TRA enters combined purchase and TV data for any of 49 Pharma categories into the system, enabling you to measure the true impact of television advertising on Rx sales and to increase ROI by profiling the programs with the most responsive audience for that Pharma segment.
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Advertiser case study
Better healthcare advertising starts with combined viewing and prescription data
Prescription behavior data linked to second-by-second TV tuning data – all anonymous and HIPPA compliant to help you target your ads to your customers.
Below we demonstrate the actionability of TV-HealthRatings™ powered by SDI.