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Advertiser case study
Better healthcare advertising starts with combined viewing and prescription data
Prescription behavior data linked to second-by-second TV tuning data – all anonymous and HIPPA compliant to help you target your ads to your customers.
Below we demonstrate the actionability of TV-HealthRatings™ powered by SDI.
Network case study
Matching advertising expenditures to target audience delivery benefits buyers and sellers
TRA’s “Fair Share” analysis matches a network’s delivery of a patient group – in this case, Cholesterol sufferers – to a brand’s allocation of ad dollars. Based on its delivery of Cholesterol Patient Rating Points in primetime, Broadcast Network B has an opportunity to increase its allocation by $6 million – and Cholesterol Rx marketers have the opportunity to impact more patients.
