Management Team

TRA was founded by industry experts who have been in the media research industry for over 30 years
and have built and run digital media companies in the video-on-demand, Internet video and information publishing industries. See bios. The Board and investors include leading financial and strategic investors. In addition, TRA has entered into alliances with key companies in the advertising and media research ecosystem.

Chairman/CEO, Mark Lieberman
Mark Lieberman has been an entrepreneur in the media and technology industry throughout his career. Recently, he has been Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank. Previously, he was Chairman/ CEO of IVT, an e-communications software company from 2000 through 2004, and before that was President of About.com Ventures, and EVP of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly and MultiChannel News magazines. In the mid-1990's, Mark founded Sarnoff Real Time Corp. (SRTC), a video server company that became DIVA systems, the first commercially viable video on demand provider. He also served in the Bush Administration from 1989 through 1991, as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce. And from 1985 through 1989, he practiced intellectual property law and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit. Mark graduated from the Benjamin N. Cardozo School of Law and from Tufts University with a degree in mechanical engineering. He is now Vice Chairman of UJA's Entertainment, Media & Communications division and on the board of advisors for the Tufts University Entrepreneur Leadership Program. Mark also played on the U.S. Masters Basketball Team in the 2001 Maccabiah Games in Israel.

President, Bill Harvey
Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today". ADI has profoundly influenced the advertising and television industries. Founder of Next Century Media and New Electronic Media Science, third party research companies serving 70+ of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, AAAA, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV. Inventor of addressable commercials and passive peoplemeter concepts, consulted on PPM and Scanamerica with Arbitron, developed first automated marketing mix modeling system for General Foods. Initiated and spearheaded the writing of the industry privacy principles for the ANA, AAA, and ARF joint task force CASIE (Coalition for Advertiser Supported Information and Entertainment).

Executive Vice President Sales, Jim O’Hara
Jim O’Hara brings fifteen years of domestic and international client development experience to TRA. Prior to joining TRA, Jim was General Manager at MarketTools where he was responsible for sales, client service, and operations across Eastern North America and Europe. Jim is a classically trained market research professional who holds a Master of Market Research degree from the University of Georgia, and ran client development programs and teams at MARC, Burke, and the National Golf Foundation prior to joining MarketTools in 2003. While at the NGF, Jim led a team of researchers who tracked advertising recall for the PGA TOUR and helped clients utilize a proprietary golf demand model that delivered category and brand dominant influence analytics to the golf industry.

Chief Technology Officer, Brian Canning
Over 18 years of experience in the fields of IT and Software Engineering. Prior to joining TRA, Brian held the role of CTO at PhotoTLC Inc. which provided fulfillment, distribution and eCommerce services to the retail photo industry. Previously he was the CTO of an online education startup company (Teacher Universe) which was acquired by Riverdeep Inc. in 2002. Brian's first startup company experience was as an IT Director with Ridge Technologies in 1998. Brian's role involved implementation of the Peoplesoft ERP (Financials and Manufacturing) system. Ridge was focused on building inexpensive SAN technology and was acquired by Adaptec Inc. in 1999. Earlier in Brian's career he spent over eight years working for Apple in several IT and Engineering management positions both in the US and in Ireland.

Director of Operations, Kemal Bokhari, PMP
Kemal Bokhari brings over fourteen years of Operations Management experience to TRA. Prior to joining TRA, Kemal held a position of General Manager for thirteen years at Harry Krantz Co., which specializes in the distribution of electronic components. He was responsible for the day to day management of IT and Operations across several locations, including Deer Park, NY and Fort Myers, FL. In 1994, he graduated Polytechnic University with a BS in Computer Engineering and acquired his Project Management Professional certification from the Project Management Institute in 2007.

 

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