MEET THE TEAM
One team. One vision. One purpose.
We brought together leading minds from media and research industries to create a breakthrough in cross media audience measurement. Our team is passionate about helping our clients succeed by making their advertising dollars work harder through more informed TV and digital targeting and planning.
Co-Founder and Chairman
Mark Lieberman Co-Founder, Chairman and CEO Mark Lieberman has been an entrepreneur in the media and technology industry throughout his career. He is the Co-Founder and Chairman at TRA, Inc., a leading media analytics, software and research technology firm. TRA’s investors include Intel, WPP, Arbitron, TiVo and Kodiak Ventures. Before TRA, he was Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank from 2004-2006. Previously, he was Chairman/CEO of IVT, an e-communications software company from 2000 through 2004 backed by Cisco, Tudor Ventures and Sun Microsystems; President of About.com Ventures (NASDAQ:BOUT) (1999-2000); and Executive Vice President of Reed Elsevier Business Information (1997-1999) where he oversaw Variety, Broadcasting & Cable, Publishers Weekly and MultiChannel News magazines. In the mid-1990’s, Mark founded Sarnoff Real Time Corp. (SRTC), a video server company that became DIVA systems, the first commercially viable video-on-demand provider. He also served in the Bush Administration from 1989 through 1991, as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce. And from 1985 through 1989, he practiced intellectual property law and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit. Mark graduated from the Benjamin N. Cardozo School of Law (JD 1984) and from Tufts University with a degree in mechanical engineering (BSME 1981). He is now Vice Chairman of UJA’s Entertainment, Media & Communications division and on the board of advisors for the Tufts University Entrepreneur Leadership Program. Mark also played on the U.S. Masters Basketball Team in the 2001 Maccabiah Games in Israel.
Bill HarveyCo-founder Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine “the most widely used marketing tool in the world today”. ADI has profoundly influenced the advertising and television industries. Founder of Next Century Media and New Electronic Media Science, third party research companies serving 70+ of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, AAAA, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV. Inventor of addressable commercials and passive peoplemeter concepts, consulted on PPM and Scanamerica with Arbitron, developed first automated marketing mix modeling system for General Foods. Initiated and spearheaded the writing of the industry privacy principles for the ANA, AAA, and ARF joint task force CASIE (Coalition for Advertiser Supported Information and Entertainment).
President and COO
Bob MeyersPresident and COO Bob Meyers brings more than 30 years of media experience to TRA. Most recently he was President of Media at Playboy Enterprises, Inc., charged with overseeing the creation and distribution of all content across the company, including the Publishing and Entertainment Groups. Before joining Playboy, he served as EVP of digital media, data and video at Westwood One and prior to that he spent nine years at NBC Universal, holding a number of positions with CNBC and NBC Interactive including General Manager of CNBC Enterprises and SVP of Primetime Programming for CNBC as well as C.O.O. and General Manager of CNBC.com. In his role as SVP of Primetime programming for the CNBC he was responsible for the development, acquisition, scheduling and ongoing production of over 50 hours of programming each week. Meyers developed “Dennis Miller” which was produced nightly from NBC Studios in Burbank. Later in 2004, he developed and launched “McEnroe” which taped each night from CNBC’s studios in Englewood Cliffs, NJ, and oversaw the development of “The Big Idea with Donny Deutsch” and “Mad Money with Jim Cramer.” In addition he was responsible for the production of “The Suze Orman Show” and “Tim Russert.” Meyers was also active in the acquisition, development and scheduling of non-scripted taped programming for CNBC Primetime. Prior to that, Meyers was C.O.O. and General Manager of CNBC.com; SVP, NBC Interactive, responsible for all Internet properties at NBC, including MSNBC.com; SVP, Strategic Planning and Business Development for Viacom where he started Viacom Interactive Services; VP, Corporate Development, Interactive Television, for Viacom Inc.; and before Viacom, he spent 10 years at NBC Sports, producing sporting events around the world culminating with the Olympics from Seoul, Korea.
Chief Technology Officer
Brian CanningChief Technology Officer
Over 20 years of experience in the fields of IT and Software Engineering. Prior to joining TRA, Brian held the role of CTO at PhotoTLC Inc. which provided fulfillment, distribution and eCommerce services to the retail photo industry. Previously he was the CTO of an online education startup company (Teacher Universe) which was acquired by Riverdeep Inc. in 2002. Brian’s first startup company experience was as an IT Director with Ridge Technologies in 1998. Brian’s role involved implementation of the Peoplesoft ERP (Financials and Manufacturing) system. Ridge was focused on building inexpensive SAN technology and was acquired by Adaptec Inc. in 1999. Earlier in Brian’s career he spent over eight years working for Apple in several IT and Engineering management positions both in the US and in Ireland.
Senior Vice President,
Pierre BouvardSenior Vice President, Sales
Pierre Bouvard has 25 years of experience in creating new media brands with significant audience growth as well as senior leadership roles in sales, marketing and operations. As President of Sales at Arbitron Inc., Pierre led the sales and marketing effort to launch Arbitron’s Portable People Meter (PPM) and he created the out-out-home and custom research divisions. Earlier, Pierre was EVP at Coleman Insights, a leading market research and consulting firm to the radio industry in the U.S. and in Europe. At Coleman, he helped launch the nation’s first Hip Hop formats in Los Angeles and New York City and oversaw the programming and marketing strategies of dozens of highly successful major market stations. Pierre received a B.S. in Communications from Northwestern University. In 2007, he was named by MediaWeek Magazine as one of the 50 most indispensable executives shaping the future of media. He has served on the boards of Adify and TRA and currently is the Chairman of the Board of the IRTS, a leading media charity in New York City.
Senior Vice President,
Fariba ZamaniyanSenior Vice President, Sales
With nearly 20 years experience, Fariba Zamaniyan is a seasoned advertising research expert, well known for her work and public speaking on the impact of prescription drug advertising on consumer response since its inception in the late 90s. Before joining TRA, Ms. Zamaniyan was the Senior Vice President within the IAG division of The Nielsen Company where she was hired to develop its healthcare practice. She led the team in product development, marketing, and client management for syndicated television ad performance measurement tools including program engagement. Her tenure with direct-to-consumer (DTC) advertising was instrumental to Nielsens significant growth within this sector, specifically, identifying synergies that exist between the creative and the selected TV media to enhance campaign ROI. She also expanded the breadth of Nielsens products and advertising and media services provided within the healthcare space, including measurement of alternative promotion channels such as Internet and mobile web on DTC advertising. Before joining Nielsen, Ms. Zamaniyan served as Vice President of Marketing and Business Development and resident consumer behavior expert at Ipsos Health (a division of Ipsos in North America), a practice dedicated to providing custom and syndicated research to prescription drug companies. There she specialized in monitoring consumer response to DTC advertising for prescription drugs. She was also the founder of Ipsos PharmTrends, a syndicated consumer tracking tool that measured consumer behavioral response to DTC initiatives across ailment categories, which first began tracking the pioneering efforts of the Claritin marketing team. Through her development and management of these various performance tracking tools, Ms. Zamaniyan is a recognized opinion leader and contributor to industry journals, conferences, and events. Prior to focusing on the pharmaceutical industry, she specialized in retail and consumer research for the consumer products industry, including consumer packaged goods, apparel, and athletic footwear, as well as primary research and tracking expertise within the music and entertainment sectors. Ms. Zamaniyan earned a Bachelor of Science degree in marketing and international business from Ithaca College.
Senior Vice President, CPG Sales
Sheryl Harkins Senior Vice President, CPG SalesSheryl, who is based in Chicago, has tremendous experience in delivering audience and advertising solutions to brand advertisers and media agencies. Sheryl has spent the last 17 years working for Nielsen, progressing from an Account Executive in 1996 to most recently SVP of Ad Solutions Sales and Marketing.Prior to Nielsen, Sheryl spent a decade working in Media Research for The Leo Burnett Company. Sheryl holds BS from the University of Illinois in Advertising and is on the External Advisory Board of The University of Wisconsin A.C. Nielsen Center for Marketing Research MBA program.
Greg DePalmaVice President of Sales
Greg DePalma is Vice President of Sales at TRA where he consults with advertiser and agency clients to increase their return on marketing investment. Previously, Greg worked as Senior Director, Brand Marketing at LendingTree, where he managed brand equity, advertising, and media. During his 20-year marketing and advertising career, Greg has worked at industry leaders like WPP’s Millward Brown and Nielsen Media Research with clients including Coca-Cola, GE, Johnson & Johnson, MasterCard, Pfizer, Sony, Reebok, and Unilever. Greg founded and ran a sonic branding and music licensing company DePalMix Entertainment Inc. from 2007-2009. In this role he worked with Hollywood entertainment firms and advertising agencies producing and licensing music for advertising, brand integration, and websites. Greg earned his MBA at Fordham University and received a BA from Bucknell University. He frequently speaks about Advertising, Global Brand Building, Marketing ROI, and iTV at conferences and also shares his expertise as a guest lecturer at Columbia, Fairfield, FIT, and Fordham universities.
Vice President, Operations
Kemal BokhariPMP Vice President, Operations
Kemal Bokhari brings over fourteen years of Operations Management experience to TRA. Prior to joining TRA, Kemal held a position of General Manager for thirteen years at Harry Krantz Co., which specializes in the distribution of electronic components. He was responsible for the day to day management of IT and Operations across several locations, including Deer Park, NY and Fort Myers, FL. In 1994, he graduated Polytechnic University with a BS in Computer Engineering and acquired his Project Management Professional certification from the Project Management Institute in 2007.
Zvia FaroVice President, Engineering
Zvia Faro brings to TRA over 20 years of extensive experience in enterprise-wide software Development, quality assurance, client services and technology integration. Before joining TRA Zvia held position of CTO and Vice President of R&D at XpertUniverse managing development and service delivery of expertise location and multimedia collaboration Business Intelligence platform. Earlier Zvia has served over 12 years at Computer Associates in numerous development management roles. As a Vice President of Technology Integration at CA she lead development of integrated solutions with strategic technology partners like HP, Cisco, Microsoft, Sun, Dell and clients across a broad range of industries and business environments. Zvia has also worked as Vice President of Client Services at ProcureNet (acquired by SAIC) a leading provider of Internet-based, end-to-end electronic commerce solutions and Vice President of R&D at Cosmocom heading development of ip-based carrier-class unified call center software.
Boaz CohenVice President, Product Management
Boaz brings over 15 years of experience in product management, marketing, and project management with a professional history of leading innovations in the online world. Prior to joining TRA, Boaz was the VP of Product at Noise, a digital agency, where he led product management of Facebook applications and websites for clients such as JPMorgan Chase, Intel and Thompson Hotels.
Boaz’s media and entertainment experience comes from working as the VP of Product Management at anyclip.com, a startup to develop a movie clips search engine; a Product Manager at IMDb.com, the leading movie and entertainment website; and a Senior Product Manager at HOT Telecom, the Israeli cable company.
Boaz gained marketing and research experience as the Director of Marketing at Rosetta, a digital agency, where he led market research and consumer segmentation projects for Fortune 500 companies such as Panasonic, T-Mobile, and Microsoft. He started his career as an officer in the Israeli Air Force where he served for seven years managing products and projects in the telecommunications division.
Boaz has an MBA from the Kellogg School of Management, an MBA from Tel-Aviv University, and a B.Sc in Electrical Engineering from the Israeli Institute of Technology.