Media TRAnalytics v2.0 TM
This is the name for TRA's Web-based system in which TAM and ROI Reports are now available online to clients. The Dashboard provides clients with customized reports designed on the fly using intuitive point and click wizards, working directly with individual anonymized household level brand advertising exposure data that have been matched to household demographics, geographics, psychographics, and purchase data. This system is a "Web 2.0" enterprise class system scalable to millions of households, terabytes of data, with fast report generation response time.
TRA recently became one of only 65 companies in the U.S. to obtain ISO 27001 certification, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls to protect information assets. TRA is the only media measurement company in the United States to achieve this standard. Along with TRA’s patent pending privacy solution, which ensures all data received by TRA has been fully anonymized, this certification highlights the company’s dedication to privacy and information security.
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