Media TRAnalytics v2.0 TM
This is the name for TRA's new Web-based system in which TAM and ROI Reports will be available online to clients in the first quarter of 2008. The Dashboard provides clients with customized reports designed on the fly using intuitive point and click wizards, working directly with individual anonymized household level brand advertising exposure data that have been matched to household demographics, geographics, psychographics, and purchase data. This new system is a "Web 2.0" enterprise class system scalable to millions of households, terabytes of data, with fast report generation response time.
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