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The only announced system to link set top box data with scanner data through frequent shopper cards
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Leveraging existing electronic databases to provide exposure data linked at household level to actual purchase data, whether from client or retailer
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Nationally representative sample being rolled out now
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ISO 27001 Certified
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Set top data processed using unique algorithms to media research standards
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ROI analytics facilitated by built-in algorithms to reduce work and delay by analysts in curve selection and lead-lag fitting
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Scalable massive sample sizes affordably provide ROI and purchaser targeting benefits to brands of all sizes
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Intuitive, patent pending, Web-based system puts all the information at the user's fingertips for faster and more customized report generation
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New media and in-store media measured by industry preferred methods
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Able to increase the value of other databases by integration into TRA database
and system
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Future development of system responsive to industry feedback and input
