Who We Are
The single source for smarter tv advertising
TRA is a technology innovator that provides buyers and sellers with software solutions for maximizing advertising ROI. TRA’s patented Media TRAnalytics® platform matches 2 million households of TV tuning data with consumer purchase data, enabling clients to find the program audience that actually buys the advertised products.
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“…single-source research from companies like TRA allow marketers to figure out the return on investment for each part of their ad campaigns. Recent work by TRA has specifically addressed the issue of the broadcast/cable mix of television campaigns.”
David Poltrack, CBS
Who We Are
Our team's experience comes from more than 30 years in the media and research industries. Our team's bond comes from a shared commitment to make our clients more money.
TRA’s select partners have capitalized on our patented technology and, in turn, their knowledge has helped us expand our capabilities.
Our Frequently Asked Questions will provide you all the background you need.
Join the leader in the development of cutting-edge media information software. We offer the thrill of being part of a team at the forefront of media and technological innovation.